"It always felt like bike dudes designing for bike dudes...I saw an opportunity for a new product and a new brand that wasn’t so much about performance, speed, or grit"
We're stoked that Adventure Cycling Magazine included our Founder Maria's story in their May issue. This revealing article tracks her struggles with starting and growing the business, guided by her passion for bringing stylish, fun, and sustainable products to her cycling community.
Read the whole article here.
